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A Legacy of Longevity, Service & Sales Support

National Manufacturing Co. was started in 1901 as a small wagon company in Sterling, Illinois. The focus soon turned to manufacturing and selling general hardware and over the course of the next century, National Hardware grew to be one of the leaders in builders hardware. Today, the National Hardware brand has reached global status and offers more than 7,500 products. Our focus is on providing the best hardware and service to our valued customers. National Hardware focuses on three main categories of excellence, providing our customers with the best products and service in the industry.

Providing the best hardware and service to our valued customers.

Quality & Innovation

  • We manufacture high quality products that exceed ANSI & BHMA certification standards 

  • We are the prime manufacturer of the majority of products we sell

Distribution

  • We offer a nationally backed warehouse program allowing precise control over inventory

  • We have multiple distribution facilities across the country, resulting in shorter lead times

Sales Support

  • We have a best-in-class national sales force that is focused solely on builders hardware

  • We offer customized sets to meet the unique demands of each customer

Merchandising & Marketing Support

National Hardware provides a cohesive suite of merchandising components developed to create a total aisle experience for consumers and retailers alike. Our packaging and design system was created to include the greatest amount of SKUs while eliminating wasted space. By providing a larger variety of card sizes, we allow retailers to fit a greater amount of product into the set, which ultimately means customers see a higher ROI per square foot. Our innovative design makes our planograms completely scalable – and they can be customized based on each customer’s unique needs. National Hardware’s merchandising system includes free merchandising aids and POP, along with ongoing upgrades including clip strips, counter top displays, end caps and cross merchandising opportunities. With National Hardware, the service goes beyond sales support. We have a dedicated marketing team that is here to help with your needs. We provide custom category sell sheets and marketing collateral that can be created quickly and easily. Contact your sales rep to learn more about our custom collateral and merchandising.

Expandable Planograms

National Hardware’s merchandising system includes:

  • Custom sets to meet the unique demands of each customer

  • Specific product categories allowing for a better shopping experience

  • Merchandising aids created with the customer in mind

  • Color-coded packaging for a simplified shopping experience

Packaging Options

National Hardware created its packaging system with the consumer and retailer in mind. We provide a color coded, scalable and customizable planogram so you can base your set on demographics and volume, not a pre-planned one-size-fits-all program. Our customized planograms are tailored to maintain your store’s strategic market position.